I turn AI capabilities
into products people
actually use.

Product & GTM operator bridging engineering, design, and go-to-market execution.

What I do

Identifying where AI creates real user value versus where it's a feature looking for a problem. Turning model capabilities into product decisions.

Positioning, launch strategy, and adoption playbooks for AI-powered products. Bridging what engineering builds and what the market needs.

Hands-on with code and architecture. I ship products, not just strategies—from prototype to production, with the team in the trenches.

The majority of AI features shipped in 2024-2025 saw minimal adoption. The problem isn't the technology—it's how teams think about the product.

A framework for thinking about the layers of decisions that separate a model capability from a product that users adopt.

Building a product and shipping a product are fundamentally different disciplines. Most teams are good at one and terrible at the other.